Stef is a Keystone, Colorado native who grew up ski racing and exploring the Rocky Mountains. A PR junkie to the core, she thrives on meaningful storytelling and landing solid press hits for her clients. She has worked on several award-winning media relations campaigns in the outdoor industry— spanning from camping gear and skis to craft beer & spirits. Serving as a liaison between brands and the media, Stef works to make her clients feel supported through press materials, media trainings and brand messaging. She has landed national placements in Outside Magazine, Forbes, Men's Journal, Shape, Women's Health & The TODAY Show, to name a few. What fills her cup outside of work is catching first tracks in the backcountry, mountain biking, traveling to new places and hitting up the best happy hour deals in town.